Getting paid,
without the bullshit

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The heart of this course:

“How do I make a good living doing what I love?”

This is for you if you wish to support yourself and your loved ones by making a difference. Being either a nice but broke hippie, or a wealthy but soulless drone, isn’t a great choice. People want a third way – purpose that pays.

Purpose Black Belt is an online course that helps people make a good living, feeling good and doing good. Sound good?

Life is short and work is a big chunk of it right?

This course if for people who have rejected meaningless toil and want to make a good living as facilitators, alternative health or movement professionals.

Work can seem like a trade off between following your heart and wealth, but the good news is that both are possible. It’s not only possible to have your cake and eat it, but it actually helps to make money when you follow what you love. If done skilfully. Working meaningfully – with intelligent ethical marketing – makes money.

You can better tune into what you are here to do, and to who you’re here to serve. You can learn to focus on work that you’ll be exceptional at, for people who’ll LOVE it, get out of your own way, and you’ll be better paid as a result. Purpose Black Belt is for you if you want to better target your calling, remove blocks to following it fully (confidence, money baggage, perfectionism, etc), and learn practical business skills for getting your life’s work out there ethically and successfully.

Success is not a dirty word.

What is Purpose Black-Belt?

Purpose Black Belt is an online course where you can get your shit together and make a stronger, more lucrative contribution to the world. It’s a chance to get clear about what you really want to do with your one soon-to-be-over life. To remove internal barriers if you’re sick of getting in your own way. To learn the practicalities of how to ethically market your work, then apply it to a real project. It’s for the actual world, not swimming with dolphins. It’s personal growth to step-up, and do what needs to be done. This course combines deep inner work with pragmatic outer skills, all held in context of success through service. We’ll work deeply through the body to find a way of being that will support you to put what you love out there. We’ll do action-learning around a real project in your work, to make your course investment back, and then some.

Purpose Black-Belt consists of top quality video, a commitment to embodied practice and coursework (this is key, we’re not messing around), small group work with other dedicated people (community also key) and webinars with a freakin dream-team of leaders in the field of embodiment, psychology, career-coaching, marketing, sales and conscious business effectiveness. There are options for a face-to-face intensive and personal coaching as bolt-ons.

Will I benefit from this?

It’s not for everyone. Don’t apply to join this course unless:

  • You know the rough area of your calling is as a facilitator (includes coaches, trainers, etc), alternative health practitioner or movement professional (e.g yoga, martial arts or dance teacher). You don’t have to be a pro yet, and we will accept other people, but I understand these industries best as have done well in them myself 
  • You want to make more money, but money isn’t your main goal
  • You’re committed to clarifying your purpose and doing what you love
  • You’ve had enough of playing small professionally, and you’re ready to get paid to play
  • You kinda hate marketing but are ready to embrace an ethical “Jedi” version of it
  • You’re an adult tired of personal development unicorn-hugging masturbation and want to get real
  • You’re committed to taking the world back from the little grey men and body-beautiful shallow yogalebrities
  • You’re ready to invest time and money in what matters (PBB isn’t some cheap easy Mickey Mouse piece of crap)
  • You’re not fucking around anymore and want to share something that needs to be in the world in a bigger way

What you’ll get from Purpose Black Belt:

  • Grow your positive impact on the world
  • Ethically increase what you’re paid for doing it
  • Belong to a supportive community of values-driven people – this is a HUGE part of PBB
  • Be better able to provide for yourself, your kids and your cat (or whatever) – in a way that makes them proud
  • Feel satisfied when the day is done that you’re not wasting your life
  • Align what you really care about with your wallet, by working smarter and bolder
  • Not need to live for your days off or have crushing Sunday nights
  • Feel freer and more creative with less money worries
  • Feel confident in getting what you love out there
  • Learn how to sell with your soul, without selling your soul
  • A death without regrets about what you could have done

If after booking on the course you take a look at the materials and decide it’s not going to be utterly awesome for you, I will refund you. If at the end of course you’ve done all the work and not got at least most benefits above I’ll give you your money back too. I’ve never had to do that before (41 people booked last year) and I don’t intend to start, so I’ll be as determined as you to see you succeed.

Key Dates

Starting webinar: Tuesday 7th February 1900-2130 UK time (essential to attend)

Webinars: Are 75min every Tuesday night with bonus ones on occasion, all 1900 UK time and recorded if you can’t attend

Mid-Point Webinar: 18th April 1900-2100 UK time (essential to attend)

Closing Celebration Webinar: 6th June (highly recommended)

WHAT YOU’LL LEARN

Stage 1: yellow belt – self awareness (know thyself)

  • Week 1 – Foundations
    About the course, and how to develop personal wellbeing and leadership
  • Week 2 – Strengths
    Find what you are really good at
  • Week 3 – Deepening into purpose
    Intuition – when facing your death, what matters?
  • Week 4 – Values
    Define what success is to you
  • Reflection week

Stage 2: orange belt – barriers (unfuck yourself)

  • Week 5 – Embodiment
    How to build the way of being you need
  • Week 6 – Your stuff
    Deal with your money, success and other shadows. Overcome self-sabotage
  • Week 7 – Confidence and critics
    Have the confidence of a drunk lion starting a fight. Befriend your inner critic
  • Week 8 – Being seen
    Learn to be seen and not always liked. Harvesting demons to work for you
  • Reflection week

Stage 3: brown belt – marketing (sell yourself)

  • Week 9 – Jedi marketing
    Essentials of Jedi approach, reframing “marketing”, relationship funnels
  • Week 10 – Niching and target audiences
    Find a fit, find and lead your tribe
  • Week 11 – Conscious marketing practicalities
    Bullshit-free marketing
  • Week 12 – Specifics of Marketing
    Copywriting/Conscious Business

Stage 4: black belt – prototype (do it yourself)

  • Week 13 – Your project
    From idea to action
  • Week 14 – Action learning reviews
    Getting feedback, getting better
  • Week 15 – Action learning reviews
    Keep rocking and make some money
  • Week 16 – Finish call
    Celebration, practice ongoing, graduation

Ongoing online community and ever-expanding video library for your use

Meet the dream team – guest Webinar leaders

Nick Seneca Jankel on ‘Values’ 

Francis Briers on ‘The Poetry of Purpose’

Dylan Newcomb on ‘Embodiment’

Anouk Brack on ‘Self-Sabotage’

Martin Aylward on ‘Inner Critic’

Jamie Catto on ‘Harvesting Demons’

Julia Chanteray on ‘Niches/Target Audiences’

Bence Ganti on ‘Integral Marketing’

Ewan Townhead on ‘Copywriting/Conscious Business’

Ariana Rabinovitch on ‘Marketing for Introverts’

J Brown on ‘What the Fuck is a Platform? And Do I Need One?’

Alex Howard on ‘Launching’

Recorded webinars

Steven D’Souza |Author of Not Knowing

He can help you not know what the fuck you’re doing and be chill with that.

Dawn Bentley | Founder of Aurora consulting

She can sort your personal brand out with archetypes. Can’t think of a smart-arse version of this.

Steve Savides | Ethical sales expert

He will sell you sales.

Cleona Lira Burgoyne | Financial advisor with heart, money-mindset magician
Can help you sort your head out about money.

 

Steve Bustin | Business communications expert, National Speaker of the Year 2015
He can help you speak publicly with confidence about what you do.

 

Don’t believe me?

Here’s some nice things people have said about doing Purpose Black Belt and related courses. Obviously I’ve left out the guy who thought I was rude and hated my guts but he was a muppet anyway 😉 The 2016 group were REALLY happy with what they got from PBB and it was very easy to get quotes from them! Literally not one of them said it wasn’t worth the money, and several had me in tears saying how it’d changed their life:

“Mark has supported me to develop the more confident fiery aspect of my character, which is helpful in my web design business and my work as a yoga teacher.”

Ady Griffiths | Yoga teacher and web designer | Brighton, UK

“The session helped me define marketing in my own words, in line with my values. Now, I am clearer about what I’m doing, why I’m doing it and how I’m gonna do it more efficiently”

Kevin D | Trainer and community builder | France

“I did a one day course with Mark and in the first 10 minutes we nailed how to feel less fear. I’m bolder, more energised and more directed towards what brings me alive with a deep foundation in the body that I can revisit anytime. I noticed unhelpful patterns that hold me back and now have some swift and easy ways to unblock them. Not only do I feel more focused on what my purpose is, but I also feel totally equipped to take it on.”

Sarah Ryan | Journalist/Nature connection coach | Peterborough, UK

“Mark has helped me to get more comfortable in my own skin in a way that has been recognized by my professional managers and colleagues and partner / friends. I have shown up with a different sort of assertiveness which has been helpful in my work and personal life. My ongoing practices help me to choose “who” I will be in a given circumstance to produce amazing results.”

Joe | HR Manager | Texas, USA

“I had a marketing coaching session with Mark Walsh, and what I got from it was awareness of my main block, a daily practice to remove it, and clarity about niches.”

Tana | Reiki therapist| Ottawa, Canada

“In a call with Mark I got closer to realising what my purpose is and have started moving in the right direction to pursue it.”

Elmi | Lead support worker| Brighton, UK

“Mark’s teaching on clarifying purpose has informed the way I live my life and all the work I do. Working with Mark helped me become more assertive and definitive in communicating my desires which makes my desires more attainable. Also, the company Mark keeps is nothing short of amazing. Many of the relationships I established while working with Mark continue to grow and enrich my life. I highly recommend his body of work and have great respect for him.”

Charlie Birch | Co-Founder at Rebel + Connect | Boulder, USA

“Thanks for fanning the flames of my purpose and passion, to keep me inspired and motivated in my professional life.”

Karin van Maanen | Yoga and mindfulness teacher | Canterbury, UK

“I have attended a number of Mark’s trainings and regularly apply skills I have learned in my work as a charity director. I have learned centering and grounding strategies that allow me to be more present to the needs of people I work with. I have worked on acquiring more fierceness through embodied practice, which stands me in good stead as a compassionate but robust leader.”

Chris Brown | Co-founder Grassroots Suicide Prevention | Sussex, UK

“I got enhanced understanding of relationship dynamics – crucial for blending emotional intelligence with decisive, well-informed action. Or to paraphrase – I’m just as sensitive but more effective, in most areas of my life.”

Anna Price | BBC editor | London UK

“I am immensely grateful for the purpose workshop for not only exploring the challenging stuff (blocks, etc) but also for exploring the joy and aliveness that comes with examining purpose, an exploration that, until now, I hadn’t considered or been able to dive into fruitfully and safely.”

Arabella | London, UK

“In an impressively short period of time I became very aware of where I needed more clarity to move forward – and got useful tools to help.”

Alex | Marketing manager, Bibendum wine distribution | London, UK

“Thoroughly enjoyed my work with Mark. Having worked in the self development field for over decade I found his approach refreshingly authentic and ‘technique’ free. Moreover, I left the session with a new sense of possibility in the direction of my business and renewed enthusiasm for my work. Really looking forward to the Purpose Blackbelt course and continued coaching in the future.”

James Kahan | Personal trainer| London, UK

“This course far exceeded my expectations. I have a Masters degree in Organizational Development, and the level of this course is at a advanced level both cognitively and experientially. It far surpasses most adult learning courses. Best online course I have taken.”

Brad Hendricks | HR specialist | Washington, USA

“I loved the depth and breadth of content.”

Bridgette Sunman | Executive coach and communications specialist | Gloucestershire, UK

“HELL, yes. I’m clearer and more confident in where I’m heading. I’ve been much braver, more open and happier in all areas. New classes and clients. Decisive action.”

Laura Graham-Dullaert | Yoga teacher | London, UK

“This course has been incredible. I have gained confidence, purpose, inspiration, community and tonnes of motivation. If you want to do something meaningful, do this course. They’re launching the second wave in February. You will not regret it.”

Lucie Bradley | Medical herbalist and massage therapist | Scotland

I knew PBB would be good before I signed up for it, because I’ve been finding Mark’s intelligent, embodied, no bullshit approach to life’s challenges super useful for years. The course greatly exceeded my expectations: the depth and breadth of content; the smart and generous guest trainers; the committed, enthusiastic, motivated and incredibly supportive community of fellow students… Amazing. Genuinely transformative. Fully practical and applicable to all parts of my life. Worth every penny.”

Madeleine Aguirre | Mentor, coach and healer | Scotland

“I really liked how much energy I got from the enthusiasm in the videos and webinars when I was sagging. As a newly qualified 5 Rhythms teacher, I’d say PBB is definitely worth the investment for people starting out to give them confidence in their offering.”

Margaret Rignell | 5 Rhythms Teacher | London/Brighton, UK

“PBB has given me a better idea about what I could do, and given me confidence to do it. It was a great course, I learnt so much, and things came up that I didn’t realise I was going to look at. Beyond expectations.”

Ollie Barron – Family Coach, Brighton, UK

“PBB went deeper than expected – peer support was a huge gift. I gained more confidence to niche in what I was doing already … got in touch with what mattered most through the experience of reflecting on living a life without purpose. Super powerful.”

Rachel Sparks – Dance Teacher/Facilitator, London, UK

“I find PBB to be one of the best trainings I have taken in the past few years. The content was Valuable and professional, the guest speakers created depth and richness and the group dynamics offered much needed inspiration, support and accountability”.

Shiri Ben-Arzi | Medical coach and trainer | Israel

“PBB gave me the freedom and tools to explore concretely what I love to share with students, and it helped it come from my deep awareness of who I am and what makes me alive. It steered me safely away from vague new-agey concepts, notions of selling myself and yoga; and firmly into practical real valuable offers for myself and those I teach. It’s the right balance of introspection/inner work, no bullshit reflection and concrete skills to develop a seamless understanding of yourself, the value and uniqueness of your offer and how to put it out into the world without taxing yourself or selling out.”

Valerie Hartwich | Yoga teacher and psychosomatic massage therapist | Berlin, Germany

“Mark is annoying, good annoying.”

Isabelle | Aged 10 | Daughter of student

“Work with Mark because he’s crazy. And fun. And holds me upside down and let’s me walk on him. And loves me.”

Jessica | Aged 5 and a half

Free Tips

Top tips for finding your purpose
Top marketing tips
How to find your niche as a yoga teacher
Top tips for unfucking yourself
How to find your strengths
How to find your niche as a coach

Why I’m doing this – the personal bit…

In my own life finding a clear sense of purpose has transformed me from a suicidal lonely lost alcoholic, to someone happily living a life of adventure and freedom, making a living in a meaningful way with lovely people. That’s success to me. I’m pretty sure that what purpose brings was part of what attracted my wife too, but it could have just been my bum. I’m not a millionaire, but I get away with living a super-rich satisfying life as a trainer, coach and yoga teacher. I haven’t worried about the cost of rent, restaurants or retreats in some time. It was a rough ride at first though, I was really poor as I learnt the hard way how to make a business out of what I love. I did it in my own creative way, without compromise. I want to help others do that, as the world needs the lovely people to be successful or we let the psychopaths win by default.

On face-to-face embodiment courses over twenty years I’ve seen people get in touch with themselves deeply and learn practical skills to make an impact, and last I year decided to make this available to people online as it’s cheaper and more convenient. The body piece is vital as just reading books isn’t enough to overcome blocks around – we need to embody the change we want to see. It’s not OK for me that this work remains the domain of elites and bluntly I’m tired of seeing the best people I know made lame and miserable by their baggage, and their lack of simple pragmatic business skills. I’ve put a load of stuff free on YouTube, and 10 million hits says something, but we’ve also found people really need structure, community and commitment to go deeper. We achieved this last year. I also wanted to put a purpose course together which wasn’t the usual cheesy politically-naive narcissistic Californian bollocks, or some money-grabbing valueless abomination. People kept asking me to help them do what I’ve done which is to make a decent living doing work I love. So after about 1000 casual coffee chats and formal coaching sessions, here’s what I’ve come up with – a course to clarify why you’re on the planet, unfuck yourself, and ethical sell your work to help the world. Get it in ya!

– Mark Walsh

On a private yacht being blown by supermodels… ok, chilling in Brighton texting his wife

Course Features – what specifically you’ll get

The course goes over 18 weeks and consists of weekly steps. Each step involves a live webinar (recordings available), videos to watch, a call in a small community peer-group, personal embodiment practice and coursework exercises. This is all tracked online and is presented in manageable chunks. We estimate it’s 3-4 hours a week in all on average of core work, with options for more if you’re so inclined. There’s a dedicated and scarily organised course manager called Catherine to support you and to kick your butt if you start slacking (don’t worry, you can miss the odd thing and she’s nice deep down). Specifically the course includes:

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Three critical two-hour live online workshops. Opening call Tuesday 7th Februry 1900-2130 UK, mid-point call Tuesday 18th Aoril 1900-2100 UK time and celebration call Tuesday June 6th 1900-2100 when we finish the course. Core 75min webinars every Tuesday night and additional extra ones many weeks on other nights.

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25 hours of core video and another ton of optional videos, I can’t be bothered to count them but we’re talking a lot. Includes new content for facilitators and yoga teachers especially.

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Access to an online support group for personalised tips – I’m there most days answering your questions and sharing useful stuff and cat memes. Last years guys are also there to support you, it’s a real community now.

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There’s one main worksheet each week with everything on, given after the Tuesday night webinar, to keep the coursework simple. There’s many other swanky PDFs etc if you like too.

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We’ll hook you up with a peer-support group you chat to once a week.

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Discounts on face-to-face courses I do around the world (but not necessary for success).

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A free unicorn. (Made that up, rest is real and absolutely shizzlicious).

Your commitment

In order not to waste your time and money, and our time too, we’re asking that you commit to the following if you sign up to Purpose Black Belt:

9
Time to practice – 25min each morning 5 days a week, plus 3-4 hours per week for coursework. Practice is at the heart of PBB, which is somewhat different from most other online courses in that it’s a practice and community commitment, not just a bunch of data you buy
9
Commitment to attend start, mid and end webinars in full
9
A willingness to apply what you learn in the real world in the action-learning second half of the course

NOTE: You are accountable to your small peer-group and the course manager. If you fall behind we will contact you and support you to catch up. If you do not and don’t communicate with us about this, your access to the site will be revoked without refund. If you complete the course you have lifetime access.

What to do now

If this spoke to you, and you can afford the investment, buy it. Simple.

If it doesn’t sounds like it’s your thing you probably didn’t read this far though right? Is it worth it? EVERYONE who did it last year said YES.

If it seems like a good fit for you I’d ask this, how much would you spend on a great holiday for a couple of weeks away from work? Why not spend that on making the rest of your life great?

Also in terms of the marketing work – how much more of what you do would you have to sell as a result of doing this to make it worth it several times over? Assuming you don’t sell £1 yoga classes, if you got even somewhat better at selling your thing it’d be well worth it right? If you want to invest in yourself and have that come back big time, go for it. Enough sellin…if it sounds like it’s your thing take action, if not, also cool, have a good ‘un.

How much does all this cost?

I’ve priced the course in a way that will not only return a decent profit for me after I’ve paid all the guests etc, but will also mean people will take it seriously. As we will be working directly on your real work it will pay back many times over so it really is an investment. I feel like a cheesy muppet saying that but true.

Course price: £1350 (3 payments of £450/month).

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